The Love Your River Campaign

The "Love Your River” campaign launched on 28 March 2012 and is backed by Defra, the National Trust, the Environment Agency, the Wildlife Trusts, Keep Britain Tidy, water companies, and Waterwise to promote the value and benefits of our rivers to our everyday life. The need to protect our rivers has become more urgent in light of droughts being declared in various parts of the country, with some of southern Yorkshire joining the list of drought affected areas today. More details are available from the link- http://www.defra.gov.uk/loveyourriver/